Star ratings vs ranking.

A star rating says how a film felt. A ranking says how it compares. Stars bunch up, so four stars can sit beside a film you love and one you barely remember. Head-to-head ranking asks an easier question, this one or that one, and the order it builds gives every number a reason.

Updated · By Ribhav Jain, who makes Ranked

What four stars hides

Look back through anyone’s star ratings and the same thing happens. Most films land between three and four stars. Two films with four stars might be miles apart, and the number can’t say which one you think is better.

Stars also drift. A four you gave five years ago and a four you gave last night were measured against different films and a different mood. Nothing connects them.

Why choosing between two is easier

People are better at comparing two things than at scoring one thing on its own. The psychologist L. L. Thurstone described this in 1927 as the law of comparative judgment, and it is why eye tests ask “better or worse?” instead of “how clear, out of ten?”

Ask whether a film is a 3.5 or a 4 and you hesitate. Ask whether it is better than the last film you loved and you usually know straight away.

Side by side

QuestionStar ratingsHead-to-head ranking
What you’re askedHow good was it, out of 5?Which of these two is better?
What a number meansHow the film felt on the nightWhere the film sits among everything you’ve ranked
Two films with the same numberCommon, and nothing separates themTheir order on your list still says which is higher
When your taste changesOld ratings stay as they wereRe-rank and the order moves with you
Best forA quick diary of what you watchedKnowing your favourites, in order

How Ranked turns choices into a score

  1. Pick a lane. All-timer, Really good, Fine, Not for me or Disliked it. The lane is a rough sort, not a rating.
  2. Settle the close ones. Answer a few head-to-heads against films already in that lane until the new one lands in place.
  3. Read the score. The film’s place within its lane becomes a score out of 5. Every all-timer scores above every film you called really good.

You never type a number. Your list earns its scores. How Ranked scores work has the detail.

Questions

Is ranking more accurate than star ratings?
It is more consistent. A star rating depends on your mood and on what you rated last. A head-to-head asks which of two films you think is better, which most people answer quickly and the same way twice. Enough of those answers give an order that holds up.
Doesn’t ranking every film take forever?
Not if you sort first. In Ranked you give a film a lane, such as All-timer or Fine, and it is only compared with films in that lane. A few head-to-heads place it, and you can say two films are too close to call.
Can I still see a number for each film?
Yes. In Ranked, a film’s place within its lane becomes a score out of 5. You never type the number. Scores switch on once 10 films are on your list.
What happens when my taste changes?
Re-rank the film. Its place moves, and its score moves with it. A list that changes with you is the point, not a flaw.
Are star ratings ever the better choice?
Yes. Stars are quick for logging a film the night you watch it, and a diary of stars is a fine record of how each viewing felt. Ranking is for knowing how films compare with each other.

Ranked, not rated. Choose between two films you’ve seen.

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